Sustainability and visitor management in tourist historic cities: the case of Santiago de Compostela, Spain

Tourism has a leading role in heritage cities and this implies a major challenge. The overall objective of this paper is to evaluate the performance of tourism planning and management with the view of achieving sustainable tourism in the historic center of Santiago de Compostela, Spain. The study addresses topics collected during a long research process of more than 10 years, such as strategic tourism plans, the implementation of quality management systems for tourism, the tourist supply and the regulation of flows. The results show a destination that has introduced alternatives to improve the tourism experience and diversify its offer beyond the Camino de Santiago. There is also growing concern in promoting the sustainability of the historic center. From our point of view, the strengthening of synergies between the different agents involved in the tourism sector of the city has been a key factor in dealing with this situation. However, in this sense, the main problem which is decongesting the tourist flows to the cathedral and its surroundings is still unresolved.