A Model of Value Chain Management Based on Customer Relationship Management

被引：0
|
作者：
Wang, Aimin [1 ]
Li, Shunxi [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
RISUS-JOURNAL ON INNOVATION AND SUSTAINABILITY | 2011年 / 2卷 / 03期
关键词：
Value chain management (VCM); Customer relationship management (CRM); Strategy; Marketing;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.
引用
收藏
页码：17 / 21
页数：5
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