THE ORGANIZATIONAL CONTEXT OF MARKET-RESEARCH USE

被引：65

作者：

DESHPANDE, R

机构：

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 04期

关键词：

D O I：

10.2307/1251365

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：91 / 101

页数：11

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