DIRECT MAIL RESPONSE FACTORS FOR AN INDUSTRIAL SERVICE

被引：3

|

作者：

HOZIER, GC ^{[1
]}

ROBLES, F ^{[1
]}

机构：

[1] GEORGE WASHINGTON UNIV,SCH GOVT & BUSINESS ADM,WASHINGTON,DC 20052

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1985年 / 14卷 / 02期

关键词：

D O I：

10.1016/0019-8501(85)90048-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：113 / 118

页数：6

相关论文

共 50 条

[1] FACTORS AFFECTING INDUSTRIAL MAIL RESPONSE RATES
DIAMANTOPOULOS, A
SCHLEGELMILCH, BB
WEBB, L
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1991, 20 (04) : 327 - 339
[2] INCREASING RESPONSE TO INDUSTRIAL MAIL SURVEYS
LONDON, SJ
DOMMEYER, CJ
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1990, 19 (03) : 235 - 241
[3] IMPACT OF MESSAGE ON DIRECT MAIL RESPONSE
CAPON, N
FARLEY, JU
[J]. JOURNAL OF ADVERTISING RESEARCH, 1976, 16 (05) : 69 - 75
[4] BUILDING MORE BUSINESS WITH INDUSTRIAL DIRECT MAIL ADVERTISING
LJUNGREN, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1976, 5 (06) : 309 - 318
[5] IMPROVING RESPONSE RATES IN INDUSTRIAL MAIL SURVEYS
JOBBER, D
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1986, 15 (03) : 183 - 195
[6] A METHOD TO IMPROVE RESPONSE TO INDUSTRIAL MAIL SURVEYS
WALKER, BJ
KIRCHMANN, W
CONANT, JS
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1987, 16 (04) : 305 - 314
[7] Sociodemographic factors and mail survey response
Green, KE
[J]. PSYCHOLOGY & MARKETING, 1996, 13 (02) : 171 - 184
[8] Development of voice mail service for disaster response
Shitamichi, T
[J]. NTT REVIEW, 1998, 10 (02): : 28 - 29
[9] DOES THE NAME OF THE SENDER AFFECT INDUSTRIAL MAIL RESPONSE
CHAWLA, SK
NATARAAJAN, R
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1994, 23 (02) : 111 - 115
[10] THE PREDICTION OF INDUSTRIAL MAIL-SURVEY RESPONSE RATES
JOBBER, D
SAUNDERS, J
[J]. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 1989, 40 (10) : 839 - 847

← 1 2 3 4 5 →