ATTITUDES, BEHAVIOURS AND USES OF DIFFERENT GENERATIONS OF USERS IN INTERNET

Actual digital revolution set out a new world scene, where old technological advances are making new possibilities of communication with modern industries with new professional profiles that can face challenges in the knowledge society. In our context where channels are changing, social networking, and the relationship among recipients are more intense, these recipients are a key piece to achieve an efficacy message. A good public segmentation is very important if we desire to obtain efficacy communicative and if we want to management contents and messages well. Social This research has as a main objective knowing different uses of Internet by different generations in a sample of young people between 17 and 30 years. For that it takes statiscal information and second sources of information of 2009 and 2010 years. It takes studies of different authors who have studied analysis of Internet in these subjects. Besides, it selected a sample of 200 university students of Information Sciences in two Universities communities: one of them a public university and another private university. Both of them with head office in Valladolid.