STRATEGIC MARKET DECISIONS - A READER - COX,KK, MCGINNIS,VG

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作者：

SPILLARD, P

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来源：

LONG RANGE PLANNING | 1983年 / 16卷 / 03期

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D O I：

10.1016/0024-6301(83)90047-X

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：128 / 128

页数：1

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[J]. JOURNAL OF MARKETING, 1983, 47 (03): : 136 - 136
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[J]. JOURNAL OF ADVERTISING RESEARCH, 1969, 9 (02) : 65 - 65
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[J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1971, 13 (02): : 112 - 112
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