Influences of political campaigns and media on university voters

The purpose of this article is to explore the role played by media and political campaigns in university student voters. This exploratory research is done of a transversal nature by the collection of primary data using personal surveys. The results are: the low affinity partisan in academics and the role of forums, debates and activities to promote participation in political campaigns. In conclusion, Internet and social networks do not change conducts in a university student abstention but lead to more activity in individuals who are politically participative, which have been identified with partisan ideologies who are ideologically towards the identification of individual candidates.