This study presents a technology assessment for clean power generation in the Pacific Northwest. Our goal is to incorporate clean production principles into the evaluation process for power alternatives. Two types of technologies are considered: one is for a renewable energy source (wind) and the other is for a traditional, fossil fuel based energy source (coal). The Analytical Hierarchy Process is used to assess the feasibility of both the wind energy and clean burning coal energy technologies. Criteria such as location, cost, feasibility, and availability are used for evaluations. For the wind energy, cost was determined to be the most important criterion when making a technology decision. For the SO2 emissions technology, the regenerative process was determined to be the best technology to scrub SO2 emissions from the air. Additionally, efforts towards renewable energy in Oregon should continue. Both federal and state governments offer tax credits that can help mitigate costs and facilitate the adoption of renewable energy options for power companies. (C) 2009 Elsevier Ltd. All rights reserved.