This research study explores how web-based technologies might enhance the ways in which not-for-profit adult education organizations engage in advocacy practices in the field of literacy education. Using postmodern policy analysis as a framework, it examines the affordances and limitations of the web-based tools used by two national literacy organizations in Canada, considering how civic agency and advocacy are represented, mediated, and discursively constructed. Discussion of narrative framing, persuasive technologies, and policy tactics offers potential insights into conceiving of how knowledge-dissemination and civic participation can be advanced in new ways. The paper concludes by exploring how particular online engagement strategies might advance the advocacy and policy work of these organizations, and more effectively realize literacy education goals.