共 50 条
- [1] MARKETING FOR NONPROFIT ORGANIZATIONS - KOTLER,P [J]. JOURNAL OF MARKETING, 1975, 39 (04): : 118 - 119
- [2] STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS, 3RD EDITION - KOTLER,P, ANDREASEN,AR [J]. JOURNAL OF ACADEMIC LIBRARIANSHIP, 1988, 14 (01): : 38 - 39
- [4] CASES AND READINGS IN NONPROFIT MARKETING - KOTLER,P, FERRELL,OC, LAMB,CW [J]. JOURNAL OF MARKETING, 1982, 46 (03): : 125 - 129
- [8] MARKETING IN NONPROFIT ORGANIZATIONS [J]. JOURNAL OF VOLUNTARY ACTION RESEARCH, 1974, 3 (3-4): : 1 - 16
- [10] INDUSTRIAL MARKETING IN NONPROFIT ORGANIZATIONS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1990, 19 (03) : 279 - 285