JUDGMENTS ABOUT STEREOTYPES OF THE ELDERLY - ATTITUDES, AGE ASSOCIATIONS, AND TYPICALITY RATINGS OF YOUNG, MIDDLE-AGED, AND ELDERLY ADULTS

In this study, 125 adults in three age groups (young, middle-aged, and elderly) rated the typicality and approximate age of individuals representing 11 stereotypes of the elderly. Participants indicated their attitudes toward the individuals on a set of bipolar adjective scales. Attitude results conformed to the pattern predicted. Attitudes toward individual stereotypes varied according to the valence of each stereotype rather than participant age. Likewise, age judgments varied with the valence of the stereotype. Participants of all ages chose the older age ranges for the more negative stereotypes and younger age ranges for the positive stereotypes. Finally, elderly participants gave lower typicality ratings to the stereotypes than those in the other two age groups, although those in all age groups ordered the stereotypes similarly in terms of their typicality. Results are discussed in terms of their relationship to the cognitive representations of aging held by those in the three age groups.