STRATEGIC ANALYSIS BETWEEN MANUFACTURER'S BRAND AND DISTRIBUTOR'S BRAND OF ALICANTE'S SUPERMARKETS

被引：0
|
作者：
Vano Gisbert, Lorena [1 ]
Perez Bernabeu, Elena [2 ]
机构：
[1] Univ Politecn Valencia, Campus Alcoi, Valencia, Spain
[2] Univ Politecn Valencia, Dept Estadist & Invest Operac Aplicadas & Calidad, Valencia, Spain
来源：
3C EMPRESA | 2013年 / 2卷 / 07期
关键词：
Manufacturer's brand; distributor's brand; prices; strategies; supermarkets;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This Project will analyze the aspects of lineal composition (types of brands, manufacturers.), pricing strategies conducted by the different supermarkets and product prices depending of the brand. We study this by analyzing price dispersion, price analysis by kinds of brands and comparative analysis with the different establishments.
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页数：15
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