Social memory and battle names: Exploring links between travel, memory and the media

The profile of five battles fought by Australians in the Great War (1914-1918) was traced over the past century using the frequency by which they were cited in the popular media. The pattern of these frequencies appeared to remain much the same from 1915 until the 1990s with battles involving very large numbers of casualties at Pozieres and Passchendaele having a higher media frequency than smaller battles at Fromelles and Villers-Bretonneux. Gallipoli's status as Australia's best known battlefield has been consistent from 1915 until the present day. Over the past decade however, the media frequencies suggest that there has been a re-prioritization in the importance of these five battles. The discovery of lost graves at Fromelles and the introduction of a Dawn Service at Villers-Bretonneux has elevated the importance of these two sites, with the result that tourist visitation to them has also increased.