The Library Marketing Toolkit

被引：0

|

作者：

Routley, Carol ^{[1
]}

机构：

[1] Spansearch Ltd, High Wycombe, Bucks, England

来源：

LIBRARY REVIEW | 2013年 / 62卷 / 6-7期

关键词：

Marketing; Social media; Marketing strategy; Libraries; Branding;

D O I：

10.1108/LR-03-2013-0034

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

[No abstract available]

引用

收藏

页码：438 / U100

页数：3

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