THE EFFECT OF NUTRITIONAL INFORMATION DISCLOSURE IN ADVERTISING - AN INFORMATION-PROCESSING APPROACH

被引：0

|

作者：

BRUCKS, M

MITCHELL, AA

STAELIN, R

机构：

[1] CARNEGIE MELLON UNIV,GRAD SCH IND ADM,PITTSBURGH,PA 15213

[2] DUKE UNIV,FUQUA SCH BUSINESS,DURHAM,NC 27706

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1984年 / 3卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 25

页数：25

相关论文

共 50 条

[1] ADVERTISING AND PUBLICITY - AN INFORMATION-PROCESSING PERSPECTIVE
LORD, KR
PUTREVU, S
[J]. JOURNAL OF ECONOMIC PSYCHOLOGY, 1993, 14 (01) : 57 - 84
[2] THE INFORMATION-PROCESSING APPROACH
VANDERHEIJDEN, AHC
STEBBINS, S
[J]. PSYCHOLOGICAL RESEARCH-PSYCHOLOGISCHE FORSCHUNG, 1990, 52 (2-3): : 197 - 206
[3] ANTECEDENTS OF THE ATTRACTION EFFECT - AN INFORMATION-PROCESSING APPROACH
MISHRA, S
UMESH, UN
STEM, DE
[J]. JOURNAL OF MARKETING RESEARCH, 1993, 30 (03) : 331 - 349
[4] INFORMATION-PROCESSING RESEARCH IN ADVERTISING - HARRIS,RJ
HUNT, HK
[J]. JOURNAL OF ADVERTISING, 1984, 13 (03) : 60 - 61
[5] INFORMATION-PROCESSING RESEARCH IN ADVERTISING - HARRIS,RJ
SAEGERT, J
[J]. CONTEMPORARY PSYCHOLOGY-APA REVIEW OF BOOKS, 1984, 29 (07): : 574 - 574
[6] INFORMATION-PROCESSING RESEARCH IN ADVERTISING - HARRIS,RJ
LYNN, JR
[J]. JOURNALISM QUARTERLY, 1984, 61 (02): : 443 - 443
[7] INFORMATION-PROCESSING RESEARCH IN ADVERTISING - HARRIS,RJ
BUSBIN, JW
[J]. JOURNAL OF ADVERTISING, 1986, 15 (03) : 63 - 64
[8] AGE-DIFFERENCES IN CHILDRENS RESPONSES TO TELEVISION ADVERTISING - AN INFORMATION-PROCESSING APPROACH
ROEDDER, DL
[J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (02) : 144 - 153
[9] THE EFFECT OF METHYLPHENIDATE ON INFORMATION-PROCESSING
NAYLOR, H
HALLIDAY, R
CALLAWAY, E
[J]. PSYCHOPHARMACOLOGY, 1985, 86 (1-2) : 90 - 95
[10] Lost and found: The information-processing model of advertising effectiveness
Scholten, M
[J]. JOURNAL OF BUSINESS RESEARCH, 1996, 37 (02) : 97 - 104

← 1 2 3 4 5 →