Neuromarketing: sales management marketing companies of dresses

被引:0
|
作者
Freddy, Tejada-Escobar [1 ]
Ligia, Fajardo-Vaca [2 ]
Vasquez-Fajardo, Carlos [1 ]
机构
[1] Univ Estatal Milagro, Milagro, Ecuador
[2] Univ Estatal Milagro, Carrera Ingn Contaduria Publ & Auditoria, Milagro, Ecuador
来源
CIENCIA UNEMI | 2015年 / 8卷 / 15期
关键词
trading; strategies and techniques of marketing; sales management; neuromarketing; financial profitability;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
The trading of dresses has an increasingly aggressive competition due to trends that occur in the different seasons of the year. Which makes transcendent that to gain a competitive advantage in sales management will be strengthened, given the knowledge of knowing what the consumer wants and / or a potential customer for your satisfaction and should also be focused on marketing strategies and techniques, supported by advertising, promotions that are offered. New trends in modern marketing, leading to a successful blend of psychology and marketing, to make known what the consumers. Neuroscience and commercialization are combined. As a result, the use of neuromarketing is a very promising technique for increasing sales and profitability. This article seeks to highlight the benefits of neuromarketing, and how they can be applied quickly. This research conducted at local and commercial establishments dedicated to the sale of clothing in malls or industrial sectors busiest in the cities of Guayaquil, La Libertad and Milagro, Ecuador.
引用
收藏
页码:32 / 39
页数:8
相关论文
共 50 条
  • [1] Advertising and Marketing in companies, school libraries and institutional libraries: the underestimation and underutilization of marketing, digital marketing and neuromarketing in libraries
    de Lima, Alan Freire
    de Lima, Arlete Freire
    Fofonca, Eduardo
    Lopes, Gabriel Cesar Dias
    [J]. REVISTA DE GESTAO E SECRETARIADO-GESEC, 2023, 14 (04): : 5309 - 5330
  • [2] SALES MANAGEMENT - BULLDOGGING LEADS - MARKETING AND SALES MANAGEMENT
    不详
    [J]. BUSINESS SOFTWARE REVIEW, 1987, 6 (07): : 17 - 17
  • [3] Sales and marketing for early stage companies.
    Giordan, JC
    Partners, A
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 2005, 229 : U1168 - U1168
  • [4] SALES AND MARKETING-MANAGEMENT
    DANIELLS, LM
    [J]. HARVARD BUSINESS REVIEW, 1982, 60 (04) : 42 - 42
  • [5] THE ROLE OF SALES AND MARKETING IN MARKET-ORIENTED COMPANIES
    Goetz, Oliver
    Hoelter, Ann-Kristin
    Krafft, Manfred
    [J]. JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, 2013, 33 (04) : 353 - 371
  • [6] Career for chemists in sales, marketing, and management
    Stoner, Joseph
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 2018, 255
  • [7] RECENT BOOKS IN SALES MANAGEMENT AND MARKETING
    Tosdal, H. R.
    [J]. HARVARD BUSINESS REVIEW, 1937, 15 (04) : 506 - 513
  • [8] Marketing channel management and the sales manager
    Mehta, R
    Dubinsky, AJ
    Anderson, RE
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2002, 31 (05) : 429 - 439
  • [9] Rediscovering Neuromarketing for Sustainable Companies
    Ionescu, Ana-Maria
    Romanelli, Mauro
    [J]. STRATEGICA: UPSCALING DIGITAL TRANSFORMATION IN BUSINESS AND ECONOMICS, 2019, : 251 - 260
  • [10] Services Marketing Management in Commercial Companies
    Sarbu, Roxana
    Popescu, Loredana Maria
    Angheluta, Sorin Petrica
    Vasilache, Petrut Cristian
    Velicu, Elena Rusalca
    [J]. INNOVATIVE MODELS TO REVIVE THE GLOBAL ECONOMY, 2020, : 1010 - 1021