ADVERTISING BUDGET ALLOCATION UNDER UNCERTAINTY

被引：24
|
作者：
HOLTHAUSEN, DM [1 ]
ASSMUS, G [1 ]
机构：
[1] DARTMOUTH COLL, HANOVER, NH 03755 USA
来源：
MANAGEMENT SCIENCE | 1982年 / 28卷 / 05期
关键词：
D O I：
10.1287/mnsc.28.5.487
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：487 / 499
页数：13
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