Market-oriented measurement perspectives: methodological review

被引：0
|
作者：
Rojas Berrio, Sandra Patricia [1 ]
机构：
[1] Mercadeo Politecn Grancolombiano, Dept Acad, Toronto, ON, Canada
来源：
PANORAMA | 2008年 / 2卷 / 05期
关键词：
Market orientation; Perspective and Cultural Perspective behavior;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The main purpose of this article is to show the different methodology perspectives for measuring market orientation and propose a model for this. First reviewing the methodology used in different empirical applications from who have researched the subject.
引用
收藏
页码：12 / 18
页数：7
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