CUSTOMER SERVICES AND PREFERENCES: A STUDY OF THE CUSTOMERS OF THE PUBLIC SECTOR AND PRIVATE SECTOR BANKS

The Objectives of the study are to study the customer preferences with regard various services provided by private sector banks & public sector banks and to compare the customer service with regard to the time taken for transaction in private sector banks & public sector banks. To achieve these objectives three null hypothesis were formulated. Primary data was collected from 200 customers of six selected banks (3 from each sector) with the help of questionnaire. Cross tabulation & chi-square testing was used for data analysis and hypothesis testing.