A CONJOINT MODEL FOR ANALYZING NEW PRODUCT POSITIONS IN A DIFFERENTIATED MARKET WITH PRICE-COMPETITION

被引：0

|

作者：

LOUVIERE, JJ ^{[1
]}

机构：

[1] UNIV IOWA,MKT,IOWA CITY,IA 52242

来源：

ADVANCES IN CONSUMER RESEARCH | 1986年 / 13卷

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：375 / 380

页数：6

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