BRAND FAMILIARITY AND PRODUCT INVOLVEMENT EFFECTS ON THE ATTITUDE TOWARD AN AD-BRAND ATTITUDE RELATIONSHIP

被引：0

作者：

PHELPS, J ^{[1
]}

THORSON, E ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

来源：

ADVANCES IN CONSUMER RESEARCH | 1991年 / 18卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：202 / 209

页数：8

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