CONSUMER BEHAVIOR - THEORY AND APPLICATION - FARLEY,JU, HOWARD,JA AND RING,LW

被引：0

|

作者：

GARDNER, DM ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 02期

关键词：

D O I：

10.2307/1250137

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：120 / 121

页数：2

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[2] CONSUMER-BEHAVIOR - APPLICATION OF THEORY - HOWARD,JA
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[4] CONSUMER-BEHAVIOR IN MARKETING STRATEGY - HOWARD,JA
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[10] THEORY OF BUYER BEHAVIOR - HOWARD,JA AND SHETH,JN
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[J]. JOURNAL OF ADVERTISING RESEARCH, 1969, 9 (04) : 52 - 52