CAUTIOUS OPTIMISM - A NEW PROACTIVE ROLE FOR LOCAL TELEVISION-NEWS DEPARTMENTS IN LOCAL ELECTION COVERAGE

被引：1
|
作者：
WICKS, RH [1 ]
KERN, M [1 ]
机构：
[1] RUTGERS UNIV, NEW BRUNSWICK, NJ 08903 USA
来源：
AMERICAN BEHAVIORAL SCIENTIST | 1993年 / 37卷 / 02期
关键词：
D O I：
10.1177/0002764293037002014
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
A population study of television news directors was conducted in spring 1992 to assess their plans for coverage of the 1992 election. The findings revealed an interest in providing greater election analysis, with strong emphasis on the coverage of political advertising. In addition, the news directors reported that they planned to use the new satellite-based technologies to enhance their coverage efforts. These changes might signal a significant new proactive role for local television news in election coverage.
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页码：262 / 271
页数：10
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