Much has been written about the problems and concerns affecting the Malay ethnic minority in Singapore. These include issues such as their socio-economic situation, relatively low educational performance, and increasing incidences of social ailments like high rates of drug addiction, divorce and youth delinquency. In the context of Singapore's multiracial and multi-religious fabric, little has been articulated about what is here argued to be a core issue of the `Malay plight', namely, the legitimacy of the Malay political leadership. Apparently both the ruling-party-affiliated Malay politicians and their Malay opposition counterpart have been at odds with their perceptions and predispositions towards this particular issue. It is here that a bold, albeit controversial, alternative model called the 'collective leadership', was publicly goaded by the Association of Malay/Muslim Professionals in both their 1990 and 2000 National Conventions, which requires due consideration. Perhaps at a time of a changing Singapore society, this alternative or its variant could go some way towards mitigating, if not resolving, the long-standing Malay plight, and thus, benefit not only the Malay minority itself, but Singapore as a whole.