Service-Learning Programs: What Are Universities Selling to Students?

被引：4

作者：

St. Clair, Lynda ^{[1
]}

Tschirhart, Mary ^{[2
]}

机构：

[1] Bryant Coll Rhode Island, Management, 1150 Douglas Pike, Smithfield, RI 02917 USA

[2] Syracuse Univ, Maxwell Sch Citizenship & Publ Affairs, Publ Adm, Syracuse, NY 13244 USA

来源：

JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING | 2007年 / 18卷 / 01期

关键词：

Service-learning; higher education; marketing concept in nonprofits; online marketing;

D O I：

10.1300/J054v18n01_03

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Service-learning, in which students learn course concepts as they carry out community service, is becoming more common in higher education. This paper analyzes promotional material for service-learning opportunities found on twenty-one university Websites. The study reveals that the Websites are promoting a range of benefits from participation in service-learning. The paper concludes with a discussion of ethical as well as practical implications of how service-learning opportunities are being marketed online. [(C) 2007 by The Haworth Press, Inc. All rights reserved.]

引用

页码：37 / 55

页数：19

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