MARKETING ROLE IN STRATEGIC AND TACTICAL PLANNING

被引：1

|

作者：

SHINER, DV

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1988年 / 22卷 / 05期

关键词：

D O I：

10.1108/EUM0000000005283

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：23 / 31

页数：9

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