NEW STRATEGIES FOR MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS: AN ANALYSIS BY GENDER PERSPECTIVE

Brazilian higher education has undergone deep changes over the last decade. Government policies for the qualification of Professors and the increase in opportunities for student financing their Higher Education have changed the landscape of many faculty courses. The profile of this new clientele, their expectations and aspirations has been the object of attention of education managers. In this context, this paper aims to analyse the increase of women participation in the university and how it reflects on the management of higher education institutions. The research was exploratory in nature and employed as a technical case study. The sample consisted of undergraduate women students of the Business Administration Course in one of the 59 Brazilian Federal Universities. The survey instrument was a questionnaire and the data processing was done under the qualitative and quantitative approach. The result of the research shows the perception of female students on the course in a gender oriented perspective and the implications of being a woman in a course traditionally man oriented.