A DECISION SUPPORT AND EXPERT SYSTEM FOR RETAIL PLANNING

被引：8
|
作者：
BORGERS, A
TIMMERMANS, H
机构：
[1] Urban Planning Group Department of Architecture and Urban Planning, Eindhoven University of Technology
来源：
COMPUTERS ENVIRONMENT AND URBAN SYSTEMS | 1991年 / 15卷 / 03期
关键词：
D O I：
10.1016/0198-9715(91)90007-Z
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
An important issue in Dutch retail planning practice is prediction of the likely impacts of new retail developments on consumer demand and assessment of the feasibility of new projects. In practice, a planning team has to decide which retail plan out of a number of alternative plans has to be implemented. A decision support system for retail planning can facilitate this decision. The decision support system we are proposing consists of three modules. The first module is used to manage the required data. The second module is used to model consumer choice behaviour. This module also contains the program GIANT, which can be considered as an expert system to assist the analyst in constructing and analysing conjoint-based simulator systems. The third module summarizes and evaluates the predicted impacts of the alternative retail plans.
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页码：179 / 188
页数：10
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