DIFFERENTIAL MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON MARKET ORIENTATION-PERFORMANCE RELATIONSHIP: A META-ANALYSIS

被引：66

作者：

Chang, Woojung ^{[1
]}

Franke, George ^{[2
]}

Butler, Timothy ^{[3
]}

Musgrove, Carolyn ^{[4
]}

Ellinger, Alexander ^{[5
]}

机构：

[1] Illinois State Univ, Coll Business, Mkt, Normal, IL 61761 USA

[2] Univ Alabama, Culverhouse Coll Commerce, Mkt, Tuscaloosa, AL USA

[3] Univ Texas Brownsville, Coll Business, Mkt, Brownsville, TX 78520 USA

[4] Indiana Univ Southeast, Sch Business, Mkt, New Albany, IN 47150 USA

[5] Univ Alabama, Culverhouse Coll Commerce, Business Adm, Tuscaloosa, AL USA

来源：

JOURNAL OF MARKETING THEORY AND PRACTICE | 2014年 / 22卷 / 03期

关键词：

D O I：

10.2753/MTP1069-6679220301

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Research shows that innovation mediates the relationship between market orientation and firm performance. However, researchers disagree on whether market orientation leads to differential emphases on radical or incremental innovation, and how each type of innovation influences performance. Drawing on organizational learning theory, this study clarifies these relationships through structural analysis of meta-analytic correlations from 441 samples. The findings indicate that market orientation has similar effects on firm performance for both manufacturers and service firms, but that radical and incremental innovation play differential mediating roles across product types on the market orientation-performance relationship. The findings offer new insights for both marketing theory and practice.

引用

页码：235 / 249

页数：15

共 50 条

[1] Value-creating mechanisms within the market orientation-performance relationship: a meta-analysis
Doyle, James
Armenakyan, Anahit
[J]. JOURNAL OF STRATEGIC MARKETING, 2014, 22 (03) : 193 - 205
[2] The effects of strategy type on the market orientation-performance relationship
Matsuno, K
Mentzer, JT
[J]. JOURNAL OF MARKETING, 2000, 64 (04) : 1 - 16
[3] The mediating role of alliances in the international market orientation-performance relationship of smes
Nakos, George
Dimitratos, Pavlos
Elbanna, Said
[J]. INTERNATIONAL BUSINESS REVIEW, 2019, 28 (03) : 603 - 612
[4] Mediating effect of innovation with market orientation and performance relationship
Yadav, Seemant Kumar
Tripathi, Vikas
Goel, Geetika
[J]. MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT, 2019, 17 (02) : 152 - 167
[5] The market orientation-performance relationship in the context of a developing economy - An empirical analysis
Subramanian, R
Gopalakrishna, P
[J]. JOURNAL OF BUSINESS RESEARCH, 2001, 53 (01) : 1 - 13
[6] Logistical synergistic capability and its mediating effects on market orientation-performance a conceptual framework
Wang Xiaoyu
Zhou Fei
[J]. 2015 12TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2015,
[7] The impact of the supplier's market orientation on the customer market orientation-performance relationship
Gligor, David
Gligor, Nichole
Maloni, Michael
[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2019, 216 : 81 - 93
[8] Market orientation and performance: a meta-analysis
Shoham, Aviv
Rose, Gregory M.
Kropp, Fredric
[J]. MARKETING INTELLIGENCE & PLANNING, 2005, 23 (05) : 435 - +
[9] The effects of industry type on the market orientation-performance relationship: Evidence from Chinese firms
Yang Zhi
Liu Xinyan
Yuan Ling
[J]. 2006 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2, PROCEEDINGS, 2006, : 643 - 647
[10] DOES COMPETITIVE ENVIRONMENT MODERATE THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP
SLATER, SF
NARVER, JC
[J]. JOURNAL OF MARKETING, 1994, 58 (01) : 46 - 55

← 1 2 3 4 5 →