Corporate social responsibility, leadership, and brand equity in healthcare service

被引：34
|
作者：
Luu Trong Tuan [1 ]
机构：
[1] Int Univ Vietnam Natl Univ, Sch Business, Business Adm, Ho Chi Minh City, Vietnam
来源：
SOCIAL RESPONSIBILITY JOURNAL | 2012年 / 8卷 / 03期
关键词：
Corporate social responsibility; Transformational leadership; Transactional leadership; Brand equity; Healthcare service; Health services; Hospitals; Vietnam;
D O I：
10.1108/17471111211247929
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Purpose - This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam. Design/methodology/approach - Analyses of variance and structural equation model are resorted to in this study. Findings - The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected. Originality/value - The study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.
引用
收藏
页码：347 / +
页数：18
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