Exploring the antecedents of value no-creation: Cruise tourists' perspective

被引：3
|
作者：
Sthapit, Erose [1 ]
机构：
[1] Univ Vaasa, Dept Mkt, Wolffintie 34, FI-65200 Vaasa, Finland
来源：
ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2018年 / 29卷 / 04期
关键词：
Interactive value formation; value co-creation; cruise experience; Finland;
D O I：
10.1080/13032917.2018.1533481
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The present study explores specific value dimension(s) that generate one type of value outcome as a result of interactive value formation (IVF) - value no-creation - in a cruise service context. Using netnography, customer-generated content on TripAdvisor was analysed. Five keywords "ok", "average", "standard", "decent" and "not good not bad" were linked to value no-creation outcome of IVF. Out of total 2667 online reviews, the data analysis consisted of 165 neutral reviews of tourists' cruise experiences with 2 major cruise service providers in Helsinki, Finland (Viking Line and Tallink Silja). A grounded theory approach was used to analyse the data. Two value dimensions resulted in value no-creation outcome: cruise ship cabin and buffet. Future studies should incorporate the third outcome of value no-creation for a holistic and realistic understanding of the value concept.
引用
收藏
页码：617 / 619
页数：3
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