MENTAL-IMAGERY VIVIDNESS IN MARKETING COMMUNICATION

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作者：

GUTMAN, E ^{[1
]}

机构：

[1] BOSTON UNIV,BOSTON,MA 02215

来源：

ADVANCES IN CONSUMER RESEARCH | 1986年 / 13卷

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F [经济];

学科分类号：

02 ;

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页码：665 / 665

页数：1

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