NEGATIVE WORD-OF-MOUTH BY DISSATISFIED CONSUMERS - A PILOT-STUDY

被引：835
|
作者：
RICHINS, ML
机构：
来源：
JOURNAL OF MARKETING | 1983年 / 47卷 / 01期
关键词：
D O I：
10.2307/3203428
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：68 / 78
页数：11
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