COLOMBIAN COFFEE IN CHINA: CHALLENGES AND OPPORTUNITIES

This article aims to discover business opportunities and to expand the vision of China as a potential market for Colombian coffee. This article is the product of the Asia Pacific Junior Research group work during 2014 and it was divided in two parts. The first part was puplished in the last edition of the journal, and included a complete assesment of the importance of the Chinese economy, its hot drinks market, and its coffee production and imports. The second part of the article, is presented in the current edition of the journal and it will discuss coffee consumption trends among Chinese consumers; as well as two models (e-commerce and manufacturing) for the successful insection of the Colombian coffee in the Chinese market. This follow-up article also includes a SWOT analysis (strengths, weaknesses, opportunities and threats) in order to evaluate the possibilities to strengthen Colombian coffee market prospects in China.