GLOBAL CAPITALISM AND COMMUNICATION CRITICISM: FOR A NEW THEORY OF SOCIAL MEDIATION

The challenged faced in this moment by a large part of communication researchers in Latin America concerns a necessarily collective and interdisciplinar development of a new mediation theory that allows for a new release of the body of critical Latin American thought on the subject - which is not restricted to cultural studies or political economy - in the global debate on the meaning of the transition from the system of 20th Century creative industries to the present situation, with the expansion of telematic networks, specially Internet. The purpose of this paper is to provoke toughts in this direction, starting with a brief localization of the outlines of the problem of the changes faced by capitalism in the last few decades and its repercussions on the epistemological field. The ideas presented here are in dialogue with Martin-Barbero, in special, an author who is essential not only due to his renowned specific contribution on the subject, but also for his critical incorporation, in his works from the 1970s and 1980s, of the body of preceding latin american thought, which was later despised in the field of cultural studies.