ENTREPRENEURIAL MOTIVATION IN A LEAST DEVELOPED COUNTRY: PUSH FACTORS AND PULL FACTORS AMONG MSEs IN UGANDA

The objective of this study is to explore entrepreneurial motivation in a least developed country (LDC), which can be divided into push factors and pull factors, without a priori separation between those which are necessity-driven and those which are opportunity-driven. This study shows that the premise "For people who start their own business in an LDC, push factors are more important than pull factors" can be rejected. In contrast to the findings from prior studies on entrepreneurship in LDCs, this study shows that push factors and pull factors are not mutually exclusive. In addition, this study shows that pull factors are even more important than push factors, and that therefore push factors only play a minor role for entrepreneurs. The overall implications are that motivation is a more combined, and nuanced construct, and that the Western concept of entrepreneurial motivation and method of measuring entrepreneurial motivation, are globally applicable.