IMPROVING THE PREDICTIVE POWER OF CONJOINT-ANALYSIS - THE USE OF FACTOR-ANALYSIS AND CLUSTER-ANALYSIS

被引：38

|

作者：

HAGERTY, MR

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期

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D O I：

10.2307/3151362

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：168 / 184

页数：17

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