INTERPERSONAL-COMMUNICATION AND THE AGENDA-SETTING PROCESS

被引:38
|
作者
WANTA, W [1 ]
WU, YC [1 ]
机构
[1] FU JEN CATHOLIC UNIV,DEPT MASS COMMUN,TAIPEI,TAIWAN
来源
JOURNALISM QUARTERLY | 1992年 / 69卷 / 04期
关键词
D O I
10.1177/107769909206900405
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Interpersonal communication can enhance agenda-setting effects for issues that receive extensive media coverage but may also interfere with agenda-setting effects by providing salience cues that conflict with media messages for little-publicized issues. The intensity of interpersonal discussions and the respondents' level of participation appear to have less influence on salience but regression analyses show that frequency of discussions is the strongest predictor of issue salience.
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页码:847 / 855
页数:9
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