REFINEMENTS OF CHARITABLE CONTRIBUTION INCENTIVES FOR MAIL SURVEYS

被引：0
|
作者：
DICKINSON, JR
FARIA, AJ
机构：
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1995年 / 37卷 / 04期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Making a contribution to a charitable cause is a promising incentive to encourage survey sample members to complete and return mail questionnaires. Results of the study reported here indicate that the effectiveness of using a charitable contribution incentive may be materially enhanced by at least two variables that are controllable, without cost, by the researcher: location of the offer in the cover letter and appropriate selection of charity.
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页码：447 / 453
页数：7
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