BRAND PRESENCE AND THE PERCEPTUAL FRAME

被引：0
|
作者：
MORAN, WT
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1990年 / 30卷 / 05期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：9 / 16
页数：8
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