From Web 2.0 to Web 3.0: Antecedents and consequences of the attitude and use intention of social networking in the semantic Web

被引：0
|
作者：
Kuster, Ines [1 ]
Hernandez, Asuncion [1 ]
机构：
[1] Univ Valencia, Valencia, Spain
来源：
UNIVERSIA BUSINESS REVIEW | 2013年 / 37期
关键词：
Social networking; Web; 3.0; Attitude and intention of use; Integrated model;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Web 3.0 creates a semantic and qualitative knowledge and provides an essential tool for acceptance and functionality of corporate advertising. The e-branding strategy gets the users' loyalty. This paper analyzes the antecedents and consequences of attitude and intention to use social networking in the 3.0 environment. We have used structural equation modeling and we have analyzed a sample of 345 Internet users. The results confirm the proposed relationships.
引用
收藏
页码：104 / 119
页数：16
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