INSTITUTIONALIZING ENTREPRENEURSHIP IN A LARGE COMPANY - A CASE-STUDY AT AND T

被引：18
|
作者：
MORRIS, MH
TROTTER, JD
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 02期
关键词：
D O I：
10.1016/0019-8501(90)90037-V
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article approaches corporate entrepreneurship as a logical response to the increasingly turbulent environment confronting industrial firms. A framework is developed to classify the obstacles which render entrepreneurship problematic in most industrial firms. A case study of successful mainstream entrepreneurship is summarized. © 1990.
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页码：131 / 139
页数：9
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