Acceptance sensory of milk Ultra High Temperature and consumer attitudes of packaging of different brands of the product

The study aimed to evaluate the sensory acceptance of different brands of whole UHT milk; identify and quantify the importance of attributes of the packaging and labeling of milk in the purchase attitude of consumers excure six different brands of whole UHT milk were collect, which were submitted to the acceptance test, using a hybrid hedonic scale of 9 cm. The data were submitted to ANOVA using the Statistical Software 6.0. The packaging and labeling of different brands of milk, were used for application of the focus group technique. From the results, we found that there was no difference (p > 0.05) between the brands of UHT milk, in relation to sensory acceptance. It was also possible to verify the influence frequency of the milk consumption of acceptance of the product, characterized by three clusters of consumers. From the focus group sessions it was found that 61.1% of participants observe the packaging and labeling milk at the time of purchase. However, 38.9% argued that they are faithful consumers excure to a determined brand. As regards the existence of quality certification seals, it was found that 72.2% of participants do not observe the existence of these certifications when buying milk. In addition, 77.8% have not changed their spending habits in relation to milk brand. It is concluded that the milk consumption frequency, influence on sensorial acceptance, and some consumers are unaware of the risk that the tamper carried out in milk can cause to their health.