THE IMPORTANCE OF SOCIAL MEDIA MESSAGES IN PUBLIC RELATIONS TECHNIQUES

As a result of improvement in technological opportunities and internet media, there have been changes and transformations both in implementation and principle in public relations practices which are based on the cycle of sharing the right message at the right time with the right audience and evaluating the results to source the new studies. Enterprises which actualize the components of corporate reputation such as social responsibility, product and service quality, financial performance, human resource management and the value of the employees the organization's vision of the future and past assessments in collaboration with their stakeholders, design their perceptions in a positive way. Corporate reputation of the organizations which actualize their target audience with transparent and clear messages through corporate posts in internet and social media, improves and becomes entrenched day by day based on reliability principle. In this study, literature review, analysis and interpretation on the role of managing the perception of corporate messages in social media are conducted. Moreover, two-way symmetrical model of public relations examples that use the Internet's technological capabilities are presented and analyzed. Thus, social media messages which source perception management and reputation management are examined and interpreted with random sampling method.