AN EMPIRICAL-TEST OF A PROPRIETARY TELEVISION MEDIA MODEL

被引：0

|

作者：

RICE, MD ^{[1
]}

LECKENBY, JD ^{[1
]}

机构：

[1] UNIV TEXAS,COLL COMMUN,DEPT ADVERTISING,AUSTIN,TX 78712

来源：

JOURNAL OF ADVERTISING RESEARCH | 1986年 / 26卷 / 04期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：17 / 21

页数：5

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