EVALUATION OF EFFECTIVENESS OF DROP-OFF QUESTIONNAIRE DELIVERY

被引：51
|
作者：
LOVELOCK, CH
STIFF, R
CULLWICK, D
KAUFMAN, IM
机构：
[1] HARVARD UNIV,CAMBRIDGE,MA 02138
[2] IIT,STUART SCH MANAGEMENT & FINANCE,CHICAGO,IL 60616
[3] EARTH STOP,HAYFIELD VIA STOCKPORT,CHESHIRE,ENGLAND
[4] VICTORIA UNIV,WELLINGTON,NEW ZEALAND
来源：
JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 04期
关键词：
D O I：
10.2307/3151018
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：358 / 364
页数：7
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