CONSUMER-BEHAVIOR AND PRODUCT PERFORMANCE - ALTERNATIVE CONCEPTUALIZATION

被引：139

|

作者：

NARAYANA, CL ^{[1
]}

MARKIN, RJ ^{[1
]}

机构：

[1] WASHINGTON STATE UNIV,COLL ECON & BUSINESS,PULLMAN,WA 99163

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 04期

关键词：

D O I：

10.2307/1250589

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：1 / 6

页数：6

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