DIGITAL COMMUNICATION STUDY ON SOCIAL ORGANIZATIONS IN SPAIN

This article demonstrates the use of social organizations in Spain are making internet, its websites and blogs and social networks: they are using the network to publicize their projects, if they contain specific sections for members, if they make campaign membership recruitment and fundraising on-line. For the study sample selected as social organizations with more partners - Cruz Roja Espanola, Medicos Sin Fronteras, Intermon Oxfam, Ayuda en Accion y UNICEF-. We also analyze smaller organizations, to test whether differences in the number of partners influencing Internet use. The research technique employed is content analysis of web pages, blogs and social networks of NGOs. Later, we make a comparative analysis of Internet use are different organizations. The interest of this study is that, today, many political parties and interest groups have the discredit of the citizenry, as shown in Spain with the "Movimiento 15 M". In this context, organizations and social movements become a strong exponent of citizen participation.