MARKETING KNOW-HOW TRANSFERS BY MULTINATIONALS - A CASE-STUDY IN TURKEY

被引：15
|
作者：
AYDIN, N [1 ]
TERPSTRA, V [1 ]
机构：
[1] UNIV MICHIGAN,ANN ARBOR,MI 48109
来源：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1981年 / 12卷 / 03期
关键词：
D O I：
10.1057/palgrave.jibs.8490586
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：35 / 48
页数：14
相关论文
共 50 条
  • [1] Know-How Transfers in Creative Accounting
    Luty, Zbigniew
    VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 9684 - 9688
  • [2] LETS EXPORT MARKETING KNOW-HOW
    EMLEN, WJ
    HARVARD BUSINESS REVIEW, 1958, 36 (06) : 70 - 76
  • [3] COSTS IN DEVELOPING MARKETING KNOW-HOW
    ERICSSON, RL
    JOHNSON, LE
    INDUSTRIAL AND ENGINEERING CHEMISTRY, 1955, 47 (05): : 992 - 993
  • [4] MARKETING MICROCOMPUTERS - HARDWARE AND KNOW-HOW
    不详
    SIEMENS ZEITSCHRIFT, 1979, 53 (02): : 26 - 29
  • [5] Optimal know-how transfers in licensing contracts
    Pedro Mendi
    Rafael Moner-Colonques
    José J. Sempere-Monerris
    Journal of Economics, 2016, 118 : 121 - 139
  • [6] Optimal know-how transfers in licensing contracts
    Mendi, Pedro
    Moner-Colonques, Rafael
    Sempere-Monerris, Jose J.
    JOURNAL OF ECONOMICS, 2016, 118 (02) : 121 - 139
  • [7] TRANSFERS OF KNOW-HOW UNDER SECTION-351
    RUPPERT, JL
    PANSIUS, DK
    DENVER LAW JOURNAL, 1978, 55 (2-3): : 223 - 290
  • [8] IRS ISSUES SECTION 367 GUIDELINES FOR KNOW-HOW TRANSFERS
    BLOCK, J
    TERZIAN, G
    TAXES, 1970, 48 (11): : 691 - 695
  • [9] Factors of stickiness in transfers of know-how between MNC units
    Montazemi, Ali Reza
    Pittaway, Jeffrey James
    Saremi, Hamed Qahri
    Wei, Yongbin
    JOURNAL OF STRATEGIC INFORMATION SYSTEMS, 2012, 21 (01): : 31 - 57
  • [10] The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals
    Wu, Jie
    Pangarkar, Nitin
    Wu, Zefu
    INTERNATIONAL BUSINESS REVIEW, 2016, 25 (06) : 1273 - 1284
12345