MANAGERIAL SHORT-TERMISM: AN INTEGRATIVE PERSPECTIVE

The purpose of this article is threefold. First, a literature review of the antecedents and scope of managerial short-termism, marketing myopia, and related constructs is conducted. Second, marketing concepts related to short-termism and myopia are compared and contrasted with those prevalent in other business disciplines, and a unified construct of short-termism is proposed. Third, a conceptual framework of antecedents of managerial short-term decision making is delineated. The framework suggests that short-termism rests on strategic decision making frameworks and influence of executives. A propositional inventory exploring the antecedents of short-termism is offered. Suggestions for future research and managerial implications are explored.